The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publications concept.

Prof. Dr. Dirk Morschett, University of Fribourg, SwitzerlandProf. Dr. Thomas Rudolph, University of St. Gallen, SwitzerlandProf. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, AustriaPD Dr. Hanna Schramm-Klein, Saarland University, GermanyProf. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Mit Beiträgen von Walter van Waterschoot, Piyush Kumar Sinha, Steve Burt, Joeri De Haes, Thomas Foscht, Annouk Lievens, Prokopis K. Theodoridis, Georg G. Panigyrakis, Steve Worthington, Josh Fear, Raed Algharabat, Charles Dennis, Hanna Schramm-Klein, Maria Puelles, José Antonio Puelles, Susana Romero, Christina Ziliani, Edoardo Fornari, Sebastiano Grandi, Maria Grazia Cardinali, Daniele Fornari, Francesca Negri, Davide Pellegrini