Research Paper (undergraduate) from the year 2011 in the subject Communications - Mass Media, grade: 95, , language: English, abstract: The paradox of our times is that, we have taller buildings, but shorter tempers; wider freeways, but narrower viewpoints; we spend more, but have less; we buy more, but enjoy it less. We read too seldom, watch TV too much, and pray too seldom. We have multiplied our possessions, but reduced our values. We build more computers to hold more information. These are days of throwaway morality, overweight bodies, and pills that do everything from cheer to quiet and to kill. It is a time when there is much in the show window, and nothing in the stockroom. Indeed its all true.Today, what is the role of religion in the lives of the people? We are more attuned to secularism then religion. One would advise the other not to mix up religion with the secularism. Religion is considered to be altogether a different entity and whereby, secularism is left to be by itself. Values promoted by secularism are widely spread and dominant. Today ecclesiastical documents are hardly of use for any government proves. Some people do not give importance to Church documents since they are of very less value in the secular world. The broken marriages are settled or separated lawfully in the civil court than in the church. Corruption is the trend of profit making. Relationships are mostly getting better for business purpose.We are trained to be polite and gentle for business relationships. This is exactly what is called de-Christianization in the world of today. We need to work ardently towards re-Christianization today by using the effective means of social digital communication. This paper attempts to show Media as a means for re-Christianization.