Seminar paper from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Media Impact on Youth, language: English, abstract: Social Media causes us to be. It acts at every moment in our lives. It is there at leisure time, at meals time, at games time, at prayer time, at good and bad times. Social Media has geared our lives 24X7. What can we do without it? Can we do without it? Is it a must? These questions become a center of concern for parents. teachers and elders who are directly or indirectly caretakers of the youth in the families and the society. Why my child behaves this way or that way is a worry of some parents. Why my pupil does not behave the way I guide? is the concern of the teacher. Why the youth do not follow the old ways of the ancestors and parents? is the concern of the elders. I am alright and I do not need your help is the common statement of the children and youth who are totally dependent on social media. They feel confident of what is coming and going across through their internet apps. They think they have all the knowledge they need and feel confident that they have solutions to all their problems. Parents and children have their social media related concerns whereas the parents, teachers and leaders have the worry about their children and pupil.We shall go deep into the social media and its drawbacks on the lives of their innocent children and youth and see how or whether it causes concern towards their parents, teachers and leaders.