In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.

Bayram O?uz AYDIN is Associate Professor at the University of Gaziantep. His areas of interest include online communities, network analysis, public relations education, online reputation management and crisis management. Salih GÜRBÜZ is Assistant Professor at the University of Necmettin Erbakan. His areas of interest include new media, impression management and corporate image, political communication, social integration of immigrants and semiology. Özlem DU?AN is Associate Professor at the University of U?ak. Her areas of interest include crisis communication, public relations education, public relations writing and health communication.