'The Germans love it systematically.' Basic characteristics of intercultural communication between your own and the German business life are presented with practical relevance. Become familiar with the specifics of the German business life effectively and pragmatically. Efficient guidelines for your first intercultural encounters, sorted by different topics at work and typical situations: traditions, regulations, forms of address and greeting, work ethic, appointments, standards, rules and treaties, negotiating and presenting, the proper way to communicate, Marketing, Sales, Product Management, at a restaurant, invitations. If you are about to meet business partners or colleagues from Germany, or if you are going to travel to the country on a job-related matter, whether you are about to have your first business contacts with German people: This practical training will be an excellent investment for your international success.

Der Autor ist M.A. Kommunikationswissenschaft der LMU München. Seit 1994 hauptberuflich in der internationalen Kommunikationsbranche tätig, liegt sein persönlicher Schwerpunkt auf den interkulturellen Besonderheiten und Schnittstellen der Kulturen dieser Welt.

1. Introduction 2. Traditions and culture 3. The land of endless regulations: Arriving in Germany before starting to work 4. The form of address and greeting 5. Overview of the German working world 6. 'It is part of the German nature to rather trust a serious-minded person than a good-humoured one.' More about the work ethic 7. 'In whatever way the German nature works, it works on time' appointments, standards, rules and treaties 8. 'The Germans love it systematically' negotiating and presenting. 9. The proper way to communicate 10. About Marketing, Sales and Product Management 11. At a restaurant, private invitations 12. The most important phrases 13. PDF to print out: the complete Text