Clay is the most widely used industrial plasticine in the world. The automotive industry, in particular, depends on 3D-clay models. Now, the first ever practical textbook on working professionally with industrial styling clay has arrived (in partnership with the manufacturer STAEDTLER). In this book, the author, a former design modeler in the automotive industry and current teacher at Selb Technical College, compiles his extensive knowledge on the topic of clay. The book not only sets out core theoretical and practical principles to support and encourage beginner modelers as they start out, with illustrated descriptions, workshops, tips and glossaries, it is also an invaluable resource for experienced design modelers, product designers and clay enthusiasts, offering exclusive behind-thescenes insights.