Many tutorials and online courses transfer knowledge on interesting and important topics. Often the creators are indeed experts in their field but have no idea of how knowledge is transferred properly, and which aspects need to be considered when creating good online media. The result is often devastating. Bounce rates of up to 90% are the norm on many courses. Actual interesting content is not perceived because the form of presentation puts prospects to flight.In this book the experienced adult educator and online tutor, Markus Peter, presents the basics of knowledge transfer and provides the reader with tools for creating more professional and more attractive course content. The results are impressive: Over 50% more feedback, and better feedback for courses that have implemented the approach, is a convincing argument.