In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. Thisessential shows why media companies and communication departments need a live change culture and how they can approach change systematically.

Markus Kaiser is professor for media innovations and change processes in the communications industry at the Technical University of Nuremberg, journalist and management consultant.Nicole Schwertner is the project manager of More Quality in Teaching at the Technical University of Nuremberg and a consultant at Change Consulting Kaiser // Schwertner.

Basics of change management in media companies and in corporate communication.- Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing.- Guidelines for change communication.