1 Introduction 2 The culture of the United States 2.1 Power Distance 2.2 Individualism versus Collectivism 2.3 Masculinity versus Femininity 2.4 Uncertainty Avoidance 2.5 LongTerm Orientation 3 Mobile Moments 4 Link between Mobile Moments and the US consumers 4.1 Lifestyle of Multitasking 4.2 Experience as a core value 4.3 Sharing moments with friends 4.4 Result 5 How to apply Mobile Moments in the US consumers mind 5.1 US Mobile Market 5.2 Set of Actions 6 Conclusion