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The Music and Media Industry

The Television Industry UK - REALity TV

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Erschienen am 01.09.2011
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Bibliografische Daten
ISBN/EAN: 9783640998425
Sprache: Englisch
Umfang: 24
Auflage: 1. Auflage

Beschreibung

Seminar paper from the year 2007 in the subject Communications - Movies and Television, grade: 1,1, London Metropolitan University (London Metropolitan University), language: English, abstract: In recent years the television industry has been marked by constant revolution, especially with digital transmission increasing the number of channels and ultimately creating competition between the broadcasters. Two important current issues within broadcasting are convergence and interactivity, which both form an essential part of Reality TV. Reality TV illustrates convergence and interactivity by involving the audience through live events, telephone and online voting. The internet is used as a main platform and helps reach Reality TVs target audience. The history of the sector is multi-faceted with the first Reality TV show, arguably Candid Camera, dating back to 1948. Todays popular reality shows like Big Brother and Pop Idol can be viewed on UKs terrestrial channels ITV and Channel 4. Zone Reality is the UKs first and only channel devoted exclusively to Reality TV. Reality TVs main target group is that of women aged 15 to 34 years of age. Audience figures show 12 % watching reality programmes on terrestrial channels and 16 % watching them on multi-channel pay TV. Reality TV has high commercial value partly due to it being a key site for advertainment - the merging of advertising and entertainment programming. Two of the most successful formats of Reality TV are Big Brother and Popstars/Pop Idol. Their massive success is demonstrated by their ratings and their market share. Furthermore, some reality shows not only generate money by advertising revenue but also by various other sources such as phone line, internet and sponsorship revenue.

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