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Public Relations and Advertising Theories: Concepts and Practices

Aydin, Bayram O?uz / ?ahin, Emine / Du?an, Özlem
Erschienen am 28.11.2018
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Bibliografische Daten
ISBN/EAN: 9783631766750
Sprache: Englisch
Umfang: 424
Format (T/L/B): 21.0 x 14.0 cm

Autorenportrait

Bayram O?uz Ayd?n holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management. He is Assistant Professor at the Department of Public Relations and Publicity, Faculty of Communication, Gaziantep University. Emine ?ahin holds a PhD in Public Relations and Publicity from Selçuk University. Her research interests include advertising attitude, cross-cultural communication, advertising appeals, advertising strategies and advertising research. She is Assistant Professor at the Department of Public Relations and Publicity, Faculty of Communication, Gaziantep University. Özlem Du?an holds a PhD in Public Relations and Publicity from Selçuk University. Her research interests include crisis communication, public relations training, public relations authorship and health relations. She is Assistant Professor at the Department of Public Relations and Advertising, Faculty of Communication, U?ak University.

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