Guy Starkey offers a clearly structured discussion of 'balance' in the media, and the difficulties inherent in both achieving and measuring it. Providing an analysis of theoretical issues, an exploration of practical considerations and a review of methods for assessing journalistic output, it will appeal to students of journalism and media studies.

GUY STARKEY is Senior Lecturer in Radio and Programme Leader in Media Production in the School of Arts, Design, Media and Culture, University of Sunderland, UK. He has taught and written widely in the field. His publications include Radio in Context (Palgrave Macmillan, 2004), GNVQ Intermediate Media (1998), 'Radio Audience Research - Challenging the Gold Standard' in Cultural Trends, 45, and 'Estimating Audiences: Sampling in Television and Radio Audience Research', Cultural Trends, 49.