The book examines the changing relationship between minority languages and language policy and planning in the context of globalization, through an examination of the Irish language context. It demonstrates how localized practices are involved in the refashioning of the value of the Irish language.

Máiréad Moriarty is a Lecturer in Sociolinguistics and New Media at the School of Modern Languages and Applied Linguistics, University of Limerick, Ireland. Her research interests lie in the field of multilingualism and in minority language policy and planning and she has published widely on these themes.

1. Setting the Scene2. Globalization and Minority Language Planning and Policy3. The Irish Language in Globalization4. Site 1: Media, LPP and Globalization5. Site 2: Comedy, LPP and Globalization6. Site 3: Hip Hop, LPP and Globalization7. Site 4: Tourism, LPP and Globalization

8. Concluding Remarks: Globalizing LPP