This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform.
Fully revised second edition of this popular and authoritative textIncludes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communicationNew case studies, examples, and updated glossary keep the work relevant and student-friendlyProvides effective strategies for healthcare organizations and individuals in communicating with patientsUpdated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication atwww.wiley.com/go/wright
PART I: INTRODUCTION 1
1 Overview of Communication and Health 3
Arguments for the Need to Study Health Communication 3
Defi ning Health Communication 5
A Brief History of Health Communication Research 6
Current Challenges to the Healthcare System and the Role of Health Communication Research 8
Overview of the Book 11
Summary 12
PART II: INTERPERSONAL PERSPECTIVES 15
2 ProviderPatient Communication 17
Provider and Patient Views of Health and Healthcare 18
Provider Perspective 18
Patient Perspective 25
ProviderPatient Interaction 30
Improving ProviderPatient Communication 33
Outcomes of ProviderPatient Communication 36
Communication and Medical Malpractice Lawsuits 38
Other Challenges of ProviderPatient Communication 39
Summary 46
3 Caregiving and Communication 55
Caregiving 56
Hospice and Palliative Care 63
Older Adult Health Concerns and Communication Issues 69
Attitudes Toward Death and Dying 77
Summary 82
PART III: SOCIAL, CULTURAL, AND ORGANIZATIONAL CONTEXTS 91
4 Social Support and Health 93
History of Social Support and Health Research 94
Types and Functions of Social Support 94
Models of Social Support and Health 98
Perceptions of Support Providers 103
Strong Tie Versus Weak Tie Support Networks 105
The Role of Communication in the Social Support Process 108
Communication within Social Networks, Social Support Processes, and Health 110
Support Groups for People with Health Concerns 111
Communication Processes within Support Groups 114
Support Group Participation and Health Outcomes 116
Social Support Interventions 116
Summary 117
5 Culture and Diversity Issues in Healthcare 124
Patient Diversity and Issues with Healthcare 125
Cultural Differences in Concepts of Health and Medicine 127
Recognizing Cultural Diversity in Health Beliefs 131
Alternative Medicine 133
Spirituality, Culture, and Health 135
Social Implications of Illness 139
Changing Social Perceptions of Stigmatized Health Issues through Communication 143
Culturally Centered Health Campaigns 145
Provider Diversity 146
Summary 148
6 Communication and Healthcare Organizations 156
Healthcare Organizations as Systems 157
Types of Healthcare Organizations 161
Communication within Healthcare Organizations 163
Healthcare Organization Culture 165
Infl uences on Healthcare Organization Communication 167
Provider Stress, Confl ict, and Support within Healthcare Organizations 173
Summary 177
PART IV: INFLUENCES OF TECHNOLOGIES AND MEDIA 181
7 New Technologies and Health Communication 183
Health Information on the Internet 184
New Technologies and PatientPatient Communication 189
New Technologies and ProviderProvider Communication 191
New Technologies and ProviderPatient Communication 196
New Technologies and Health Campaigns 201
Summary 202
8 Mass Communication and Health 208
Two Perspectives of Media Infl uence 209
Needs Fulfi lled by the Mass Media Concerning Health 210
Media Usage, Health Portrayals, and Health Behaviors 214
Health News Stories in the Media 222
Summary 226
PART V: RISK, CAMPAIGNS, COMMUNITIES, AND TEAMS 233
9 Risk and Crisis Communication 235
Defi ning Risk Communication 236
Global and Large-Scale Health Threats 240
At-Risk Communities within the United States 245
Communication Strategies for Addressing Health Risks 248
Community-Based Health Initiatives for At-Risk or Marginalized Populations 252
Risk Communication Strategies at the ProviderPatient Level 254
Summary 255
10 Health Campaigns and Community Health Initiatives 259
Campaign Goals 261
Theoretical Approaches to Health Campaigns 262
The Process of Conducting a Health Campaign 270
Formative Campaign Evaluation 279
Summary 282
11 Interdisciplinary Healthcare Teams 285
Diversity of Healthcare Professionals 285
Importance of Interdisciplinary Teams 286
Continuum of Healthcare Teams 288
Model of Synergistic Healthcare Teams 289
Summary 302
PART VI: CONTEXTS, CHALLENGES, AND CHOICES 307
12 Political Issues and Health Communication 309
Politics and Health Communication 311
Message Framing Theory and Political Communication 313
Current Political Issues Surrounding Health and Healthcare 314
Health Literacy 317
Health Stigma, Discrimination, and Politics 320
The Medical Marijuana Debate 322
The Politics of Lifeand Death 323
Right to Life Issues in the Media 323
The Politics of Nutrition 324
International Health Communication Issues 327
Summary 327
13 Epilogue: Looking Toward the Future of Health Communication Research 331
Emerging Trends and Challenges in Health and New Communication Technologies 331
Emerging Trends and Challenges in Communication and Mental Health Issues 332
Emerging Trends and Challenges in Intercultural Health Communication 333
Emerging Trends and Challenges in Risk/Crisis Communication 334
Ongoing Theoretical, Methodological, and Dissemination Issues Surrounding Health Communication Research 335
Summary 336
Index 337
