This fully updated second edition ofGender and Popular Culture examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of cultural forms including popular music, social media, television and magazines to illustrate how femininity and masculinity are produced, represented, used and consumed.Blending primary and secondary research, Milestone and Meyer introduce key theories and concepts in gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as the #MeToo campaign, intensive mothering and social media, discourses about women and binge drinking, and gender and popular music.Included in this revised edition is a new chapter on digital culture, examining the connection between digital platforms and gender identities, relations and activism, as well as a new chapter on cultural work in digital contexts. All chapters have been updated to acknowledge recent changes in gender images and relations as well as media culture. Additionally, there is new material on the Fourth Wave Women's Movement, audiences and prosumers, and the role of social media.Gender and Popular Culture is the go-to textbook for students of gender studies, media and communication, and popular culture.

Katie Milestone is Senior Lecturer in the Department of Sociology at Manchester Metropolitan University.Anneke Meyer is Principal Lecturer in the Department of Sociology at Manchester Metropolitan University.

Acknowledgements1 IntroductionPART I: GENDER AND THE PRODUCTION OF POPULAR CULTURE2 Gender and Cultural Work: Post-War to the Late Twentieth Century3 Gender and Cultural Work in the Digital AgePART II: DISCOURSES, GENDER AND POPULAR CULTURE4 Discourses and Femininity5 Discourses and MasculinityPART III: MEDIA AND DIGITAL CULTURE, GENDER AND POWER6 Consumer Culture, Audiences and Identity7 Digital Culture, Social Media and Gender8 Gender and Popular Culture in Everyday Spaces9 Conclusion: Prisoners of Gender?ReferencesIndex