Science and technology culture is now more than ever at the very heart of the social project, and all countries, to varying degrees, participate in it: raising scientific literacy, improving the image of the sciences, involving the public in debates and encouraging the young to pursue careers in the sciences. Thus, the very destiny of any society is now entwined with its ability to develop a genuine science and technology culture, accessible for participation not only to the few who, by virtue of their training or trade, work in the science and technology fields, but to all, thereby creating occasions for society to debate and to foster a positive dialogue about the directions of change and future choices.This book organized on the theme of knowing, sharing, caring: new insights for a diverse world, which was derived from the observation that globalization rests upon diversitydiversity of contexts, publics, research, strategies and new innovating practicesand aims to stimulate exchanges, discussions and debates, to initiate a reflection conducive to decentring and to be an opportunity for enrichment by providing the reader with means to achieve the potentialities of that diversity through a comparison of the visions that underpin the attitudes of social actors, the challenges they perceive and the potential solutions they consider.Thus, this book aims first and foremost to raise questions in such a manner that readers so stimulated will feel compelled to contribute and will do so. In this spirit, however significant, the results presented and shared are less important than the questions they seek to answer: How are we to rethink the diffusion, the propagation and the sharing of scientific thought and knowledge in an ever more complex and diverse world? What to know? What to share? How do we do it when science is broken down across the whole spectrum of the worlds diversity?The book is recommended for those who are interested in science communication and science cultures in the new media era, in contemporary social dynamics, and in the evolution of the role of the state and of institutions. It is also an excellent reference for researchers engaging in science communication, public understanding of science, cultural studies, science and technology museum, sciencesociety relationship and other fields of humanities and social sciences.

Bernard Schiele (Ph.D.) is Professor of Communications in the Faculty of Communication at University of Quebec at Montreal. He teaches and lectures frequently in North America, Europe, and Asia and has been working for a number of years on the socio-dissemination of science and technology (S&T). He is Member of several national and international committees and is Regular Consultant on scientific culture matters to government bodies and public organizations. He is also Founding Member and Current Member of the Scientific Committee of the PCST network. He chaired the International Scientific Advisory Committee for the New China Science and Technology Museum (20062009). He was Member of the Expert Panel on the State of Canadas Science Culture (20132014). He has many publications, such as Le musée dans la société [Museum in society] (OCIM, 2021); Communicating Science: a global perspective, (ANU, 2020); Musées Mutations [Museums, Mutations] (OCIM, 2019); Science Communication Today-2015 (PUN, 2015); Les Musées et Leurs Publics: Savoirs et enjeux [Museums and Their Visitors: Knowledge and Challenges] (PUQ, 2014); Science Communication Today: International Perspectives, Issues and Strategies (CNRS, 2013); Science Communication in the World: Practices, Theories and Trends (Springer, 2012); Communicating Science in Social Contexts: New Models, New Practices (Springer, 2008). He is the recipient of the ICOM-Canada International Achievement Award (2012).Xuan LIU studied in Anhui-Hefei and at the London School of Economics and Political Science (LSE), and holds a PhD from the University of Science and Technology of China (USTC). She is currently an Associate Research Fellow and the Deputy Director of the Institute of Innovation Environment of National Academy of Innovation Strategy, China Association for Science and Technology (CAST). Her research focuses on science culture, the academic environment and the innovation ecology. She has presidedover 43 research projects, including a European Commission Horizon 2020 program GENDER STI. She has published 57 academic papers on international journals. From 2014 to 2018, she served as Member of the Scientific Committee of Public Communication of Science and Technology (PCST), and has been Member of the Scientific Committee of Science& You and one if the founders for World Investigation of Science Culture (WISE) research network since 2018. In 2019, she was selected as the "Young Talents in China", and was awarded the "National Women's Achievement Model" by All-China Women's Federation.Martin W Bauer read Psychology and Economic History (Bern, Zurich, London), and is Professor of Social Psychology and Research Methodology, London School of Economics and Political Science (LSE). A former Editor-in-Chief of Public Understanding of Science (2009-2016), he investigates common sense in a comparative perspective and particularly in relation to science andemerging technologies. His international network MACAS [mapping the cultural authority of science] conducts attitude surveys, mass media mappings and qualitative enquires on controversial techno-science. Recent book publications include: The Psychology of Social Influence Modes and Modalities of Shifting Common Sense (CUP 2021); The Cultural Authority of Science Comparing across Europe, Asia, Africa and the Americas (Routledge Studies of Science, Technology& Society, 40, 2019); Atom, Bytes& Genes Public Resistance and Techno-Scientific Responses (Routledge 2015).

Communicating science: heterogeneous, multiform and polysemic.- Citizen science as participatory science communication.- Science communication on offer by research institutes in eight countries.- Attempts to categorize and evaluate science festivals, a 30-year-old science communication event: the case of Greece.- Emerging practices in science communication in Canada- Meeting the needs of society: experiences from practices at the sciencesociety interface.- Science communication in Nigeria and South Africa: beliefs, social groups and the social space of science.- The cultural distance model: empirical evidence from India.- Science culture: a critical and international outlook.- Cultural differences in media framing of AI.- Segmentation disparities in scientific experts knowledge of and attitudes towards GMOs in China- Responsible research and innovation in China and the risks in innovation.- Exploring emerging public attitudes towards autonomous vehicles.- The evolution of scientific,technical and industrial culture in France.- Emerging practices based on new media in the Chinese science popularization industry: transformation in the new era of science communication.- Science communication in the new era: skills education at science and technology museums.- Science museums: the Brazilian case.