Updated and expanded for the new Apple iOS8,The Business of iOS App Development, Third Editionshows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

Seeing the Big Picture in a Crowded App Store Market PlaceDoing Your Homework: Analyzing iOS App Ideas and Performing Competitive ResearchProtecting Your Intellectual PropertyYour iOS App Is Your Most Powerful Marketing ToolSocial Inception: Promoting Your Apps Within AppsMoney for Nothing: When It Pays to Be FreeMonetizing Free Apps with iAd and Other In-App Advertising OpportunitiesExploring the Freemium Model with In-App PurchaseTesting and Usability: Putting Your Best Foot ForwardGet the Party Started! Creating a Prerelease BuzzKeys to the Kingdom: The App Store Submission ProcessIncreasing Awareness for Your iOS App