Banish bad habits for good and transform your life with this ground-breaking new book from neuroscientist and behavioural coach Dr Gabija Toleikyte. Most of us want to change something about ourselves - our stress levels, weight, relationships, or our performance at work. Change is hard and emotional but it's not as tough as you think. In this life-changing book, Gabija takes us on an eye-opening journey through the extraordinary human brain, explaining the science behind what makes us tick. With practical tools and simple tips, Gabija shows how you can make change happen, including: - What the brain needs to create new habits- The eight types of emotion and how to take control of them- The magical power of motivation and how to boost it- Simple ways to improve productivity- The secret to strengthening relationships Inspiring and enlightening, Why the F*ck Can't I Change uses neuroscience and behavioural analysis to show you how you can train your brain to make change last. What readers are saying ';Amazing! I adore this bookI cannot express how much everyone should read thisinsightful and empowering' NetGalley reviewer ';It opened my mind in every aspect possibleA game-changer I'm a new person after reading this book I want to thank Gabija for writing this book the way she did, you helped me overcome everything I was afraid of' Milo's Library ';I highlighted entire pagesI will absolutely be returning to this book again and again for advice' Mama's Book Ramblins' ';A fascinating book. When a neuroscientist starts explaining to you in layman terms how your brain worksyou sit up and take note.' A Good Book 'n a Brew ';A fabulous book that everyone should read! Our minds are often our own worst enemy and it can be difficult to understand just why we think the way we do A must have book to support mental health.' Goodreads reviewer ';it really highlighted to me just how much my brain really puts a barrier between myself and my goalsan eye-opening experience' Goodreads reviewer ';I would recommend this to anyone who is struggling, feels stuck, or who wants to create better habits and results!' Goodreads reviewer