Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture. The components of the Korean Wave have also greatly expanded.Hallyuoriginally implied the exports of a few cultural products, such as television dramas, popular music, and films; however, Korea has recently developed and exported K-pop, digital games and smartphone technologies as well as relevant youth culture. Meanwhile, industrial and technological contexts of the Korean Wave have changed significantly during the last 20 years. The role of social media in the Korean Waves transnationalization in recent years is especially intriguing because fans around the world can easily access social media to enjoy K-pop, digital games, and films. The changes in the nature and appearance of the Korean Wave, conceptual and theoretical shifts in the studies of the Korean Wave, and the influences of the development of media technologies on the Korean Wave are all very significant. This book aims to provide a better understanding ofHallyu's theoretical and institutional history on one hand, and new features of the Korean Wave on the other hand.

Dal Yong Jin is professor in the School of Communication at Simon Fraser University.Tae-Jin Yoon is professor in the Graduate School of Communication and Arts at Yonsei University.

Preface,Tae-Jin Yoon and Dal Yong JinIntroduction: In Retrospect of the Korean Wave: Twenty Years and Prospect,Tae-Jin Yoon and Dal Yong JinPart I: The Histories of the Korean WaveChapter 1: Emergence, Evolution, and Extension of Hallyu Studies: What Have Scholars Found from Korean Pop Culture in the Last Twenty Years?Tae-Jin Yoon and Bora KangChapter 2: Hallyu: Numerous Discourses, One Perspective,Yong-jin WonChapter 3: A Critical Interpretation of the Cultural Industries in the Era of New Korean Wave,Dal Yong JinPart II: New Perspectives of Hallyu StudiesChapter 4: Hallyu beyond Asia: Theoretical Investigations on Global Consumption of Hallyu,Seok-Kyeong HongChapter 5: #Unrequited Love in Cottage Industry? Managing K-pop (Transnational) Fandom in the Social Media Age,Lisa Yuk-ming LeungChapter 6: Postcolonial Production and Consumption of Global K-pop,Kyong YoonPart III: Online Media and Global FandomChapter 7: Fan Economy and Consumption: Fandom of Korean Music Bands in China,Qian Zhang and Anthony Y. H. FungChapter 8: Korean Wave Reception and Participatory Fan Culture in Latin America: What Lies Beyond the Media Reports,Wonjung MinChapter 9: When Korean Wave flows into the Islamic world: Hallyu in Tunisia,Eunbyul LeePart IV: Transnationality of the Korean WaveChapter 10: The Korean Wave and Anti-Korean Sentiment in Japan: The Rise of a New Soft Power for a Cultural Minority,Hyangjin LeeChapter 11: The Unscripted Format Trade in a New Era of the Korean Wave: A Comparative Analysis of the Chinese Remaking of the Korean Reality TV Show, Daddy, Where Are You Going?,Ju Oak Kim and Luling HuangChapter 12: Transnational Media Culture and Soft Power of the Korean Wave in the United States,Hyeri JungChapter 13: A Study on Transnational Cultural Flows in Asia through the Case of Hallyu in Vietnam,Mi-Sook Park