Preferences and prejudices are a natural part of human nature. No matter how hard we try to think rationally and remain open-minded, preferences imperceptibly but significantly influence our assessments, decisions and actions. This also applies to the activities of the organization: the preferences of leaders and ordinary employees affect the corporate culture, internal policies and protocols, work with personnel, customer service, and much more. Can preferences be controlled to prevent them from harming ourselves and our environment? It is possible and necessary, say the authors of this book, experts and employees of FranklinCovey. They offer a proven methodology that includes four steps to work through your behavior and thinking, as well as exercises and cases. Following the advice of the authors, you will learn to recognize prejudices, develop skills that help you look at your own and others' preferences in a different way, unlock your potential as a leader, and create highly effective teams.