Essay aus dem Jahr 2009 im Fachbereich Design (Industrie, Grafik, Mode), , Sprache: Deutsch, Abstract: Elegance, Originality and luxurious help build an understanding of the structure of Chanel. Build by its creator Gabrielle Coco Chanel in France in 1909. Chanel revolutionized haute couture fashion by replacing traditional clothing with comfort and elegant designs. Chaneloriginated from selling ladies headwear on the ground floor of Balsan's apartment in Paris. This beginning would later make Chanel become one of the greatest fashion empires in the world.This paper deals with the companies history and fights, its position and structure.