Beschreibung
The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
Autorenportrait
Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, GermanyProf. Dr. Wolfgang Burr, University of Stuttgart, GermanyProf. Dr. Thomas Herrmann, Ruhr-Universität Bochum, GermanyProf. Dr. Helmut Krcmar, Technische Universität München, Germany
Inhalt
Service Management; Internationalization of Services; Business Process Management; Service Engineering; Modularization
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