Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. WithinThe Rise Framework,Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales professionals should actively replace when presenting their proposition to customers or clients.Companies lose many prospective clients by being an OverExplainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator. Mind Traps occur when individuals operate in a first-person mindset that focuses more on what they do instead of why they matter. Scaling Expert Doug Harrison, who has supported over 1,000 businesses reveals how to leverage a third-person mentality built upon deep empathy for the customer journey to own and claim the best of who you can be.The Rise Frameworkrevealsan approach to replace worn out elevator pitches and generic marketing with an inspiring tiered explanation of a brands unique distinctions that works for every situation. Harrisons approach clearly outlines how brands and businesses can uniquely claim their distinct Promise, Pillars, Proof Points, and Power Plant to power their entire organization with ten relatable case studies to illustrate how quickly sales, marketing, operations and culture can be elevated when a brand realizes their full meaning and potential.