The 2010 issue of the Report on the World Social Situation focuses on the challenge of achieving poverty reduction. The Millennium Development Goals seek to halve, by 2015, the level of extreme poverty that existed since 1990. The Report begins with an overview of global, regional and selected country poverty trends over the period 1981-2005, critically examines the conventional policy framework and popular poverty reduction programmes, argues that a commitment to eradicating poverty and to enhancing equity and social integration requires consistent actions directed towards sustainable economic growth, productive employment creation and social development, entailing an integrated approach to economic and social policies for the benefit of all citizens. It recommends consideration of the policy approaches that have dominated the disclosure on growth and poverty thus far.