2THREE15 shows communication tools that will be very useful for the decision maker, public work in the public or private sector, the elements to communicate ideas in a clear and practical way. Having a good idea is no longer enough, now it is necessary to learn to communicate and base a practical strategy. The great contribution of the author is the creation of the communication tool 2THREE15, the quality has the purpose of identifying and selecting the means and the optimal channels so that the ideas adapt to the understandable form. It is an ideal book for the desire to convey an idea in a powerful and convincing way.

Oscar Gómez Cruz is a passionate and expert in strategic communication. Master in International Affairs with a concentration in Business and Finance from Columbia University in New York and Master in Public Administration from the National Institute of Public Administration. He graduated from the Strategy Program taught by the Harvard University Business School. He has a degree in Accounting and Finance from UDLAP. He is currently president of 2TRES15, a consulting company specialized in consulting and designing communication and business strategies. In it, he has led projects with governments, the federal government, productive companies of the State, public and private universities, as well as companies of various types. He has worked with the Legislative Branch, as well as with various political parties in the integration of their campaign strategies.