STRATEGY DESIGN INNOVATION is a practical workbook for all those who want to set their entrepreneurial spirit free by "designing" and developing a "strategy" inseparably linked to continuous "innovation": founders, entrepreneurs, intrapreneurs, students, consultants, investors. Maybe you are looking for answers to questions like these Are you striving to create orientation for your team? Do you feel a need to better understand the developments in your business environment? Are you challenged by innovative competitors? Do you need to find and develop advantages for your customers? Are you trying to engage and motivate people for your strategy? Are you looking for better ways to bring in the harvest for all your efforts? Would you like to create and implement a navigation system that leads your team towards business success? If you are looking for answers to questions like these this book is for you!

Prof. Dr. Robert G. Wittmann, born in 1962, is Professor for Entrepreneurhips and Innovation Management at the Technische Hochschule Ingolstadt (THI) and managing partner of add|venture consulting GmbH in Augsburg. As a consultant he has been involved in the development and implementation of Business Designs in a large number of projects for companies such as Audi AG, Metro AG, Siemens AG, Thyssen-Krupp AG as well as for non-profit-organizations, governmental institutions and organizations in the field of science. He is also active as a coach for companies during their startup and growth phases and promotes the ongoing creation of an entrepreneurship network in the Greater Munich Area along with partners from the worlds of science and business.