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The Valuation of Intangible Assets

An Exploration of Patent and Trademark Portfolios, Innovation und Entrepreneursh

Erschienen am 01.10.2009
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Bibliografische Daten
ISBN/EAN: 9783834917744
Sprache: Englisch
Auflage: 1. Auflage

Beschreibung

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

Autorenportrait

Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).

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