Beschreibung
InhaltsangabeA transaction cost economics explanation of buyer-seller relationships Analysis of flexibility in buyer-seller relationships from a transaction cost economics perspective Rational flexibility in buyer-seller relationships - A real options approach Real flexibility in buyer-seller relationships - An Austrian economics perspective
Autorenportrait
Dr. Ellen Roemer war wissenschaftliche Assistentin bei Prof. Dr. Mario Rese am Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing, der Universität Paderborn. Sie ist Lecturer in Marketing, School of Management der University of Bradford in England.
