Throughout his forty-plus-year career, Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the worlds most well-known brands. This beautifully conceptualized two-volume publication celebrates over four decades of tireless innovation and provides rich insight into a creative mind and an exceptionally diverse body of work. Arnells far-reaching career has spanned disciplines ranging from graphic design, industrial design, automotive design, architecture, photography, and filmmaking, and has involved numerous collaborations with iconic figures like Helmut Newton, David Hockney, Muhammad Ali, Tom Brady, Steven Spielberg, and Jay-Z to name just a few. Included are signature projects for Samsung, Chanel, Gucci, DKNY, Pepsi, Reebok, Chrysler, Nespresso, and the Special Olympics, as well as texts by architect Frank Gehry, photographer Peter Lindbergh, and New YorkTimes journalist Michel Marriott. PETER ARNELL (*1958, Brooklyn, New York) started his career working in the offices of Robert A.M. Stern and Michael Graves before publishing, writing, designing, and editing over twenty books on contemporary architecture, art, and photography for Rizzoli International Publications. He began specializing in design, branding, and product development with the founding of Arnell/Bickford in 1980. A twenty-year retrospective of his work Made in Brooklyn was published in 1996, and his New York Times best seller, Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand appeared in 2010.