This book addresses key issues during the creation of corporate strategy and M&A strategy by explaining how to define a complete and consistent strategy, use an all-encompassing scope for the strategy to avoid blind spots, include ecosystem and platform strategy, define M&A strategy and its exact relationships to corporate strategy, and how to define strategic fit of two companies. It also lays the foundation for a data-driven strategy.

Karl Michael Popp: Dr. Karl Michael Popp is a member of the Corporate Development team at SAP SE. There, as Senior Director Mergers and Acquisitions, he is responsible for the evaluation of acquisitions of software companies as well as the post-merger integration of the core business of software companies and divestitures. In addition, he is a popular speaker on the topic of mergers and acquisitions as well as on business models and platform business models in the software industry (www.drkarlpopp.com). Stefan Schneider: Stefan Schneider is the editor of M&A Review (https://ma-review.com/).