Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, New York University, Graduate School of Business Administration (Business), course: Corporate Communication, language: English, abstract: The paper seeks to address the impact of the coalition governments austerity measures on the service providers and their users in the United Kingdom. Exclusively, the paper explores the impacts of the program on the disabled individuals, the old people and the single parents.