Scientific Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0 (B), University of Bedfordshire, course: DIGITAL BUSINESS MANAGEMENT, language: English, abstract: This report is a critical evaluation of AirAsias website. It consists of four sections. The first section deals with the analysis of AirAsias website (airasia.com) with respect to the implications of certain information systems. The second section will contain information regarding the companys online value proposition and revenue model. The Companys electronic Customer Relationship Management (e-CRM) will be analysed in the third section. In the fourth section, some actions will be recommended to the company for strengthening the digital business strategy adopted by the company.

1.Introduction 22.Companys Website (airasia.com) Evaluation 23.Business Model of AirAsia 33.1. Production Innovation 43.1.1. Online Value Proposition 43.1.2. Target Customers 43.1.3. Capabilities 53.2. Infrastructure Management 53.2.1. Resources 53.2.2. Partner Network 53.2.3. Activity Configuration 53.3. Financials 53.3.1. Online Revenue Model 54.Electronic Customer Relationship Management (e-CRM) 64.1. Information Strategy 64.2. Distribution Channel 64.3. Trust& Loyalty 75.Recommendations 86.References 9