The current study is conducted in the Arab Middle Eastern context, which is significantly understudied by LL research studies. Jordan is one of the Arab Middle Eastern states. Amman, Irbid, Zarqa, Salt, Karak and Aqaba are the country's largest cities, which provide a valuable context for examining the LL of urban Jordan.The current project establishes links between language(s)and types of signs against a background of clearly conflicting language policies.It is observed that Arabic and English have acquired instrumental values, whilst minority languages are affiliated with sentimental ones and viewed as obstacles to social mobility and progress.

Omar Alomoush is a full-time lecturer at Tafila Technical University, Jordan. He holds a PhD in Sociolinguistics from the University of Liverpool. His research interests include sociolinguistics, language policy and planning, linguistic landscape, semantics and pragmatics. He published a number of research papers in Arabic linguistics.