Now a days human beings are becoming more conscious about their food habits.Due to excessive knowledge media they does the small research before consuming any product.This change creates a challenge among the manufactures of processed food industry.In this book we are trying to explain how a customer selects to buy a particular food product compare to other.Brand building is one of the ways to influence customers for repeat purchase with satisfaction.Significance of this book tells that how branding influence customers purchase decision making and how the manufactures to build the brand value of their product brand.This will be a helpful handbook for people who are in food industry and people who are trying to how a brand will influence diet habits of human beings

Dr.S.Franklin John holds a Bachelors degree in faculty of Computer Science and he holds three post graduates degrees in Management ,Education,Psychology from reputed Universities.He has work experience of 15 years and 13 years of research experience.he constantly contributes by his research and publications.