Cross-Cultural Brand Personality and Brand Desirability

An Empirical Approach to the Role of Culture on this Mediated Interplay, Markenk

Vellnagel, Corinna Colette

Springer Gabler

Wirtschaft

Erschienen am 01.08.2020

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Bibliografische Daten

ISBN/EAN: 9783658311773

Sprache: Englisch

Auflage: 1. Auflage

Autorenportrait

Corinna Colette Vellnagel currently works as brand and marketing specialist in the field of employer branding at an automobile manufacturer. She is in charge of all HR marketing communication means, market research and benchmarking as well as the strategic employer branding.

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