Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, South Bank University London, course: Global Information Systems, language: English, abstract: For enterprises, it has become easier with this new form of the internet as a data carrier to market their products and reinforce their business to gain a competitive advantage in the global business world. Nowadays, companies compete on a global level with each other. Inventing and perfecting new process technologies is now more important and necessary for a global operating company to reach a sustainable competitive advantage than only focusing on new product development like in the past (Thurow, 2003).