Seminar paper from the year 2007 in the subject Sociology - Economy and Industry, grade: A, course: SOCIOLOGY 1125, language: English, abstract: ((First year Sociology course, APA)) .Specifically, this paper will focus on three key ideas. First, it will focus on the premise of media portrayal of class images. What are the implications of media images defining social norms? Who controls the media? Second, what impact do fast-food chains have on the remuneration of their employees and other job sectors? Fast-food chains are competing with one another, but how do they focus on the bottom line? Third, what are the ramifications of uniformity and are they already taking place?