Seminar paper from the year 2007 in the subject Cultural Studies - Empiric Cultural Studies, grade: bestanden, Hamburg University of Applied Sciences (Hochschule für Angewandte Wissenschaften), course: Intercultural Communication II, language: English, abstract: Only a few years ago, Sushi was something really exotic for the Germans. Sushi Restaurants outside of Japan could rarely be found and their target groups were abroad living or travelling Japanese. But since 2 or 3 years one can find more and more new Sushi Restaurants in Hamburg, almost every day there is a Sushi-Bring-Service-Flyer in my mailbox and at the supermarket in my street, they started to offer Sushi-boxes from the fridge beside frozen pizza, ice cream and others. For me, as I love to eat Sushi, these changes are great, because as the demand of Sushi is increasing, the prices are decreasing. Finally even I, as a poor student, can afford to eat Sushi more often. And I do so. But although I am visiting Sushi Restaurants quite often, almost once a week, I have recognized that I know very less about them, in comparism to what I know about other restaurants, for instance Italian ones, which I am also visiting quite regularly. So as the research topic for this semester of Intercultural Communication II was to find out more about people who are sharing collective identity and run ethnic businesses, this term paper gave me the opportunity to find out more about Sushi Restaurants in Hamburg.