This book argues the discursive construction of the EU in national newspapers is pivotal in creating an environment of Euroscepticism. It will challenge the persuasive, manipulative and prejudicial language, sometimes peddled in the influential UK Murdoch and Italian Berlusconi press. The foci are the key Eurosceptic triggers of the euro; the subsequent national economic crises; and immigration, investigated through major events covered over two decades, including the UKs recent Brexit vote.The book will explore the national responses to the post-war project; how the EU is understood through the prism of nationhood; and how that has now manifested itself in Euroscepticism in both countries, lastly articulated through interviews with British and Italian politicians and journalists involved.It will include Euroscepticisms latest chapter. The increasingly key protagonists of the UK Independence Party and Italys Five Star Movement, want to take Britain out of the EU and Italy out of the euro covered in the Murdoch and Berlusconi press.This book offers a rigorous academic analysis presented in an accessible style to experts and laypersons alike, exploring concrete articulations of Euroscepticism in the press Selling the Public Short. 

Paul Rowinski is Senior Lecturer at the University of Bedfordshire, UK, and has worked for the regional, national and transnational press for two decades, including as a UK central European correspondent.

1. The loneliness of an Ango-European. A pathology.- 2. Overarching Academic Themes.- 3. Conceptualising Europe.- 4. The Post-War European Project a topography divorced from nationhood.- 5. The European Union and its communication deficit.- 6. Communicating Europe? Berlusconi, Murdoch and the Interplay of national Politics and the Press.- 7. Into the Vacuum: Populism, UKIP and the Five Star Movement.- 8. The Architecture for Analysing Interviews and Text.- 9. Italian Interviews. Travelling through the Labyrinth.- 10. British Interviews. Representing and Challenging the National Interest.- 11. The Persuasive Language of the Berlusconi and Murdoch Press.- 12. Newspapers and their discursive construction of Europe.