Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In todays increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory,Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced.

Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License.

The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net.

The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu 

Mary Yoko Brannen is the Jarislowsky East Asia (Japan) Chair and Professor of International Business at the University of Victoria, Canada, and served as Deputy Editor of theJournal of International Business Studies from 2011-2016. A Fellow of the Academy of International Business, Professor Brannen is internationally recognized as an expert in cross-cultural management, ethnomethodology and qualitative studies of complex cultural organizational phenomena.

Terry Mughan is Professor of International Business at Royal Roads University, Canada. He has published widely on business internationalization including articles inThe Language Learning Journal, European Business Review and International Marketing Management. Professor Mughan speaks French and German fluently and has taught both languages in universities and companies during his career. 

Chapter 1 Introduction (Mary Yoko Brannen and Terry Mughan).- Chapter 2 Methodological considerations in cross-national consumer research (Green, R. T.,& White, P. D).- Chapter 3 Cross-cultural interaction: the international comparison fallacy (Adler, N. J.,& Graham, J. L.).- Chapter 4 The multinational corporation as a multilingual community: Language and organization in a global context (Luo, Y.,& Shenkar, O.).- Chapter 5 Language policies and practices in wholly owned foreign subsidiaries: A recontextualization perspective (Peltokorpi, V.,& Vaara, E.).- Chapter 6 The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance (Brannen, M. Y., Piekkari, R.,& Tietze, S.).- Chapter 7 Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies (Janssens, M.,& Steyaert, C.).- Chapter 8 Linguistic gender marking and its international business ramifications (Santacreu-Vasut, E., Shenkar, O.,& Shoham, A).- Chapter 9 Why and how does shared language affect subsidiary knowledge inflows [quest] A social identity perspective (Reiche, B. S., Harzing, A. W.,& Pudelko, M.).- Chapter 10 Fit, misfit, and beyond fit: Relational metaphors and semantic fit in international joint ventures (Liu, L. A., Adair, W. L.,& Bello, D. C.).- Chapter 11 Conclusion (Terry Mughan and Mary Yoko Brannen).