The specialised language of fashion draws the research interest of linguists and semioticians as well as communication experts and fashion historians. This volume contributes to advancing the knowledge of crucial aspects in the language of fashion that still need deep investigation. It brings together contributions that shed light on the morphological, lexical, pragmatic, and cultural aspects of the language of fashion, without ignoring cognitive and semiotic phenomena. The diversity of topics and perspectives of the chapters presented here testifies to the variety and vitality of scientific research in the complex and multifaceted language of fashion.

Annalisa Baicchi is Chair of English Linguistics at the University of Genova, Italy. Her research interests include cognitive linguistics, construction grammar, inferential pragmatics, contrastive linguistics, and acquisitional linguistics, investigated from the perspective of complexity theories. Stefania Biscetti is Assistant Professor of English Linguistics at the University of L'Aquila, Italy. Her research activity is mainly aimed at identifying the impact of culture and cognition on language use. Her research interests include linguistic pragmatics and semantics, cognitive linguistics, contrastive linguistics, approached both synchronically and diachronically.