This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust building, this book provides an understanding of the key issues facing public sector organisations in Africa and offers novel ways of approaching public management in a changing socio-economic landscape to drive improved performance of public institutions.

The book offers students, practitioners and researchers important insights on NPM and public sector institutions in Africa. The recommendations of the book will help government and policymakers implement appropriate public sector management policies for strengthening public sector service delivery in Africa.

Robert E. Hinson is Deputy Vice Chancellor at the University of Kigali, Visiting Professor of Marketing at the Lincoln International Business School in the UK and Professor of Marketing at the University of Ghana.

Nnamdi O. Madichie, is currently a Research Fellow at the Bloomsbury Institute, London. He is a Professor of Marketing& Entrepreneurship at the Unizik Business School, Nnamdi Azikiwe University, Awka, Nigeria.

Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria.

Justice Nyigmah Bawole is a Professor of Public Administration and Management and current Dean of the University of Ghana Business School.

Isaiah Adisa is a management researcher and consultant based in Nigeria. He has co-edited books on green marketing and green people management.

Kwame Asamoah is an Associate Professor in Public Administration and Head, Department of Public Administration and Health Services Management, University of Ghana Business School, Legon.

Chapter 1 Characterizing the New Public Management.- Chapter 2 Market Orientation and the Public Sector.- Chapter 3 Defining Customers and Stakeholders in New Public Management.- Chapter 4 Leadership and Human Capital Management in New Public Management.- Chapter 5 Public Finance and Accountability Mechanism in New Public Management.- Chapter 6 Digitalization and New Public Management.- Chapter 7 Building Trust in Public Sector Management.- Chapter 8 Contractualism in the Public Sector.- Chapter 9 Public Sector Restructuring and Public Private Partnerships.- Chapter 10 Managing Complexity in the Public Sector.- Chapter 11 Productivity Enhancements of African Public Administration Systems.- Chapter 12 NPM in Africa: Delineating a Way Forward.