0

Compulsive Buying

eBook - Consumer Traits, Self-Regulation, and Marketing Ethics

Erschienen am 03.11.2021
CHF 66,00
(inkl. MwSt.)

Download

E-Book Download
Bibliografische Daten
ISBN/EAN: 9781793645746
Sprache: Englisch
Umfang: 166 S.
Auflage: 1. Auflage 2021
E-Book
Format: PDF
DRM: Adobe DRM

Beschreibung

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying.Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Autorenportrait

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies.

Kenroy C. Wedderburn is associate professor of finance at Concord University.

Inhalt

Chapter 1: Compulsive Buying Behaviour

Chapter 2: Personality, Personality Traits and Consumer Traits

Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying

Chapter 4: The Influence of the Credit Card on Compulsive Buying

Chapter 5: Self-regulating Compulsive Buying Behaviour

Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer

Informationen zu E-Books

Individuelle Erläuterung zu E-Books