Every Little Helps...Just Do It...Life's GoodThe ultimate guide to the world's greatest slogans.Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:What makes a memorable sloganThe most successful examples in your own industryThe stories behind the best-known slogans of over 60 companiesA directory of a further 2,500 slogansThe Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.