On-Demand Learning is learning available and accessible to the end-user now. Not in six weeks on a wait list....Not in a scheduled class starting next month on Mondays, Wednesdays, and Fridays....Not with a particular instructor or professor at a predetermined time. It is now. The e-society we live in today heightens the life-long learner's need for instant gratification. One can do nearly anything on the Web, or over the phone, or with a fax in a self-service fashion when needed. This insatiable desire for on-demand and self-service now will transcend into the learning arena. Managers and professionals in the learning industry can either get prepared for this and take proactive steps to change the old learning model...or lag behind and try to catch up to the learning innovators in the coming millennium.