Many sports fans are conflictedthey may love the games, the players, and their communities, but they are often alarmed by issues such as academic corruption, athlete health, and the overarching emphasis on winning and profit.

InHow We Can Save Sports: A Game Plan, with a New Introduction, Ken Reed argues that much of our sports culture is broken, driven by ego and greed. Written to inform and empower those who care deeply about the impact of sports on individuals and society as a whole, Reed introduces readers to the most pressing problems in sports and shows how they largely derive from the mentalities of profit-at-all-costs and win-at-all-costs. Chapters dig into issues such as concussions, overzealous adults in youth sports, the disappearance of PE from many school curriculums, the focus on profit in college athletics, discrimination in sports, and more.

With a new introduction to bring this perennial topic up to the present, and featuring helpful resources and practical solutions for readers interested in change at all levels,How We Can Save Sportsis an invaluable tool for addressing the many challenges in sports today.

Ken Reed is sports policy director for the League of Fans, a sports reform project started by Ralph Nader. Reed is a long-time sports marketing consultant, sports studies instructor, sports issues analyst, columnist and author. He holds a doctorate in sports administration and created the Center for the Advancement of Physical Education (CAPE) for the non-profit PE4Life, devoted to cardiovascular-based physical education for all students, K-12. He blogs on sports issues for theHuffington Post.

Foreword by Ralph NaderPreface

IntroductionChapter One: Our Sports Have Been Seized By the Forces of Ego and GreedChapter Two: Transition to Community Ownership Model Needed toEmpower FansChapter Three: Concussion Research Cant Be IgnoredChapter Four: Its Time to Take Adult Egos Out of Youth SportsChapter Five: College Sports: Where Do We Go From Here?Chapter Six: PE and Sports for All StudentsChapter Seven: Sports World Needs More Humanistic CoachesChapter Eight: Clear Actions Need to Be Taken to Ensure EqualOpportunity in Sports for All AmericansChapter Nine: Its Time to Establish a National Sports CommissionChapter Ten: Sports Media is Dropping the Ball on Social, Cultural, andEconomic Issues in SportsChapter Eleven: Calling All Potential Sports ReformersAppendix: Action Plan and ResourcesAbout the AuthorAbout League of Fans