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Propaganda & Persuasion

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Erschienen am 04.03.2014, Auflage: 1/2014
CHF 117,90
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Bibliografische Daten
ISBN/EAN: 9781483323527
Sprache: Englisch
Umfang: 480 S.
E-Book
Format: EPUB
DRM: Adobe DRM

Beschreibung

Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.

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