This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institutions history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change.

The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. While vice president, he planned and directed two comprehensive campaigns. He was previously Director of Development at the University of Maryland. He has written other books, including Leading the Campaign (2017) and, with co-editor Matthew T. Lambert, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (2019).

Acknowledgments

Introduction

Chapter 1 - The Comprehensive Campaign

Part I Introduction - Doctoral Universities

Chapter 2 Rochester Institute of Technology (Transforming RIT: The Campaign for Greatness)

Chapter 3 Tulane University (Only the Audacious: The campaign for an ever bolder Tulane)

Chapter 4 University of Virginia (Honor the Future: The Campaign for the University of Virginia)

Part II Introduction Masters Colleges and Universities

Chapter 5 California State University, Los Angeles (We Are LA: The Campaign for Cal State LA)

Chapter 6 - Youngstown State University (We See Tomorrow: The Campaign for Youngstown State University)

Part III Introduction Baccalaureate Colleges

Chapter 7 St. Johns College (Freeing Minds: A Campaign for St. Johns College)

Chapter 8 - Spelman College (Spelman Ascends)

Part IV Introduction Associates Colleges

Chapter 9: Central Piedmont Community College (Powering a Stronger Future)

Chapter 10 New Directions: The Years Ahead

About the Author