University leaders, both senior leadership and boards of trustees, are desperately looking for answers to enrollment concerns across the nation. This book is written by current practitioners in the field. These people live enrollment management every day; they know the field. They can talk to lay leaders from a practitioners perspective. Readers will enjoy reading a book that helps them to quickly understand enrollment management and how to quickly make a difference.

Perry R. Rettig has been an educator for the past 36 years, most recently as a vice president and professor of educational leadership and administration. His research in exploring new models of organizational structure and leadership models has resulted in six books, twenty articles, and dozens of presentations across the globe.

Dedication

Acknowledgements

Preface

Introduction

Chapter 1: Finding and Analyzing the Data; Financial Aid, and the Registrar

Chapter 2: Admissions, Recruiting, and Marketing

Chapter 3: Student Success and Retention

Chapter 4: The Curricular& Co-Curricular Juxtaposition

Chapter 5: Strategic Enrollment Management& PlanningThe SEM& SEP

Bibliography

About the Author