Two experts in business communications have written a practical, conciseguide on how internal communications can and should be a strategic businessinvestment -- all in direct and plain language. This is a focused approach wherebusiness leaders and communications professionals alike are guided throughthe process and the logic that the authors have used to help increase revenueexponentially and decrease time to reach business objectives by up to 50percent. Underlying Michelle S. Morris and Torin M. Lees The Power Withinis a winning book on power. The power of getting the attention, capturing theimagination, and aligning an entire workforce behind the direction the leaderwants to go. The authors persuasively argue that internal communications isa key pillar in the foundation of an effective and successful business. Theygo several steps further on the road by sharing this focused and measurableapproach, an approach that says communications itself is part of the frameworkfor business success.